Moments of Clarity is proud to bring you data and insights to help you leverage your place-based assets. Your residents, businesses, and visitors will benefit.

As a tourism destination, are you wondering if your community has

• Adequate capacity to serve residents and guests?
• The right product mix?
• The differentiators it needs?
• The right guidance for developers?

If so, our new PlaceBalance tool can help. With it, you can understand how your destination "fits" in the community. You can visualize your destination's capacity, market performance and use, resident sentiment and needs, tourism business sentiment and needs, and areas of opportunity and stress. It is a diagnostic tool that helps DMOs understand how their destination management efforts are aligned with their community needs.

With PlaceBalance, Clarity of Place helps you organize and filter data regarding your place assets and guides you in these efforts:

• Planning: Deciding which assets and infrastructure to invest in first.
• Quality: Finding ways to enhance your product.
• Resiliency: Comparing demand projections and growth plans.
• Stewardship: Aligning tourism and community needs.

Interested in learning more? Visit our website or schedule a demo.

We’d be happy to tell you more about how PlaceBalance can help you and your destination.

Moments of Clarity is proud to bring you data and insights to help you leverage your place-based assets. Your residents, businesses, and visitors will benefit.

This month in Moments of Clarity, find more examples of how data storytelling can help you visualize your destination's competitiveness. Learn how Clarity of Place is enhancing its capacity to serve places. And see what we're reading in celebration of Earth Day and what meetings and conferences you should attend.

Moments of Clarity is proud to bring you data and insights to help you leverage your place-based assets. Your residents, businesses, and visitors will benefit.

Earlier today, we announced the news that Clarity of Place has been acquired by Longwoods International. Longwoods is a leading travel and tourism research consultancy committed to delivering best-in-class market research and intelligence for destinations at the local, regional, state and national levels.

This month in Moments of Clarity, learn how our data storytelling can help you visualize your destination's competitiveness. Discover how two states are hoping to support small communities and enhance destination assets. See what we're reading and what meetings and conferences you should attend.

Moments of Clarity is proud to bring you data and insights to help you leverage your place-based assets. Your residents, businesses, and visitors will benefit.

As the new year comes into full swing, I'm sharing some interesting themes Clarity of Place encountered during our work in 2022. Here are five topics that are emerging for destinations and the communities they serve that can help you position your community for success.

1. Transforming People

If you have not read Pine and Gilmore’s The Experience Economy, make 2023 your year to sit down with it. You can save yourself some time and jump to Chapter 10 to read about the transformational economy. Destinations that focus on providing experiences that transform their guests (mindset, health, environmental consciousness, etc.) will create unprecedented levels of guest satisfaction. Is your organization prepared to help your destination transform lives?

Welcome to our monthly blog - Moments of Clarity ! Here, we will share examples of data and insights to spark ideas on how to leverage your place-based assets. The results will benefit your residents, businesses, and visitors.

Moments of Clarity will also share examples of how we—or our trusted colleagues—have acted on that interesting “place-based” data. We'll give you more ways to tap what’s special about your community, news of how others are working to solve common issues or problems, and more. We hope these resources provide inspiration, clarity, and confidence as you work to enrich your destinations and communities.